Coldplay's album X&Y is advertised in this magazine by showing the band, album cover and album release date. At the top of the magazine advert the band are sat along side each other wearing black clothing. The black clothing suggests mystery and could have been used to interest and intrigue the audience. Behind the band are a series of black wires. The black wires appear to be for band equipment and microphones. This connotes the bands love and commitment to music. The long shot of the band also shows direct address to audience as all members of the band are looking directly at the camera. This allows the audience to feel close to the band however it also shows Dyers theory that a performer can be close yet far from the audience. The high key lighting used at the top of the advert allows the artists to stand out and be recognised as the performers that made the album. Below the long shot of the performers a black background allows for the typography in the right bottom corner to stand out as it is in a white font. The name of the performer and album name is positioned above the release date of the album. Although both texts are in the same font and are the same size, something that differs to other magazine adverts. The name of the performer and the album name are made bold. This allows them to be more noticable and creates more of an impact on the audience, in order for them to remember the artists brand. Also different to other magazine adverts i have analysed, this magazine advert displays the album cover in the left bottom corner. This allows the audience to know what the album they are promoting looks like and creates coninuity between the magazine advert and the albums digipak.